Teen's campaign subs for divas' 'Fur-Free and Fabulous' billboard.
By James Dinh
Justin Bieber's PETA ad
Photo: PETA
Don't expect to see Lady Gaga, Pink and Mariah Carey gracing their anti-fur billboard for PETA anytime soon: The animal-rights organization has canceled the previously announced all-star advertisement.
As part of PETA's "Fur-Free and Fabulous" campaign, all three pop stars were set to gaze over the corner of Sunset Boulevard and La Brea Avenue in Los Angeles. However, a rep for PETA told MTV News that because of time constraints with artwork, the ad has been nixed, and will be replaced with Justin Bieber's latest campaign.
"We were unable to finalize artwork for the 'Fur-Free & Fabulous' billboard for the short window of time that it would be available," Adrianne Burke said in an e-mail. "So we decided to put up our 'Animals can make you smile' billboard featuring Justin Bieber. This PSA encourages people to adopt dogs and cats from shelters instead of buying them from breeders or pet stores."
A few weeks ago, PETA unveiled their Bieber-assisted campaign, in which the 16-year-old teen sensation poses alongside a pup with tag lines that read, "My World Includes Passion for Animals, Yours Should Too" and "Animals Can Make U Smile, Adopt From Your Local Shelter."
The pop threesome was slated to join a long list of stars who have also teamed with the organization to declare their opposition against fur, including Michelle Obama and Oprah Winfrey.
Were you looking forward to the "Fur-Free and Fabulous" billboard? Share your thoughts below.
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